Southern Comfort - Global Cocktail Competition
The Southern Comfort Cocktail Competition is a global event with the Australian iteration taking the best mixologists and pitting them against others in the trade across all states before coming together for the national final.
The 2018 competition included new global branding, mechanics and a mentorship program. This one-on-one attention gave bartenders the opportunity to perfect their drink. The campaign also included a new microsite, the national final event in Brisbane and was supported with social and PR.