Prunelax - There's relief, and then there's relief
Prunelax has an impressive range of naturally derived laxatives that bring real relief from constipation. But, awareness was at an all time low and competitors had moved in.
We worked with the insight that relief is potent. It’s salvation from fear and anxiety and a unique feeling that we all know.
But no matter how relieved you are, Prunelax does it better.