Macca's - It's Your Call
Off the back of a successful McDonald’s campaign which asked the nation to decide what they preferred in the ‘Burger Battles’, this revamp took the notion of audience participation to new levels.
With over 1 million on the McDonald's database and a newly built ordering and loyalty app ‘MyMaccas’ - we needed customers. To drive uptake we asked Australia to take sides on the deals they wanted. Getting creative with data, we set about polling the nation daily with topical all-Australian tropes in the ultimate mymacca's battles.
The learnings from each poll influenced the next which then saw an agile creative team build out the next poll assets for a highly receptive deal-hungry audience.
Whichever way they swung, we delivered in-app, in real-time.