Lorna Jane - Active Living
Challenge
Create a sharable idea that leveraged the new brand wide 'Year of You' positioning. Unlike most cyclic retail campaigns that live and die by the season we needed to generate traction throughout the year with something that could put our advocates in the shoes of the Lorna Jane ethos.
Solution
An inspirational personalised socially powered content piece that took the customers on a journey about themselves and those closest to them whilst importantly bringing to life the year that had been. We mined their Facebook data to retrieve what was most important to them. They're BFF's, most popular posts, tags, most inspired quotes and most liked images. A customised video was stitched on the fly and ready to watch and share.