Hahn Super Dry - Keep it Super
Challenge
Hahn Super Dry was targeting seasoned beer drinking men, men who know their beer and appreciate the genuine super dry taste as well as the finer ingredients that this premium low carb beer offers. The digital component for this new campaign needed to support the TV, outdoor and other collateral and drive the notion that Hahn Super Dry was a premium low carb beer and needed to be protected. Drinkers were urged to ‘Keep it Super’.
Solution
Too avoid genuine damage to the Super Dry taste an online handbook was created with everything you needed to know about beer protection techniques and other essential methods on how to keep your beer super. In addition, a Super Mates app was developed for Facebook that aggregated possible ‘beer spoiler’ content for review alongside a ‘5 star drinker’ rating functionality for your friends list.