PayTo - It's in your online banking
PayTo is a major upgrade to the payments infrastructure of Australia. The development of a creative launch platform landed on a copy led direction with a less-is-more art direction driven by an omni-bank requirement. The campaign started a soft roll out in May 2023 and will be firing on all pistons in August through to the rest of the year. The work included a full overhaul of their brand toolkits and website copy.
The following examples are a mix of approved concepts and adcepts that served to demonstrate the stretch of the platform.