Challenge
iFLY are an international wind-tunnel operator giving young, old, Para’s and professional skydivers the chance to fly in a vertical skydive wind tunnel.
Strategy
Support the brand launch with a taste of the real thing by talking to families at sports events when they are already high on adrenalin.
Solution
Test drive the face flapping, hair blowing wind-tunnel effect in a custom built mobile wind-jet photo-booth.
This racing-car size experience blasts participants with Tornado winds from internal fans (modified wind blowers)then dispenses personalised photos plus wobbly-gif videos to share on Facebook and Instagram.
The installation was first prototyped using a mix of consumer and specialist electronics with developers and creatives working alongside metal fabricators and commercial electricians to bring the idea to life.
It now attends a mixture of sports and carnival events in the Australian calendar, recently picking up a ‘Best Experience’ award at the Easter Show.
New to Australia, we needed to drive awareness of this fresh addition to the extreme experience category.